Hello,
I’m Robin!
A fractional CMO and strategic marketing partner for women founders.
Partnered with Fortune 500 and growth-stage teams on marketing strategy.
$4M+
In marketing budgets strategically managed
20+
Founders and teams supported
8+
Countries lived and worked in
4
Languages spoken fluently
My Value & Promise to You
Multidisciplinary Strategy with Clarity
I look at your business through an interconnected lens, bridging the gap between high-level marketing and operational systems.
I promise to cut through the noise and technical jargon, delivering straightforward strategies that keep your business focused and aligned.
Fractional Leadership with Tailored Alignment
You gain the strategic oversight of an experienced director without the overhead of a full-time executive.
I promise there will be no generic templates; every workflow and campaign structure will be uniquely built to respect your brand’s distinct voice and capacity.
High-Intent Execution with Integrity
I prioritize substance, data, and refined positioning over fleeting marketing trends.
I promise to treat your digital ecosystem with the same precision as my own, ensuring clear timelines, realistic scopes, and data-backed recommendations.
Global Experience for Deliberate Growth
Bringing a refined, cross-border perspective to your brand's positioning, I focus on building strong foundations.
I promise to prioritize long-term business stability and sustainable scaling over aggressive, short-lived tactics.
The experience that
built the edge.
Foundation
Psychology degree. Learned how people think, decide, and trust before I ever wrote a single headline.
Year 1–7
Left home. Lived across 8 countries. Built a career in new markets, in new languages, from scratch — repeatedly.
Corporate years
Startups and Fortune 500s. Managed $4M+ in budgets. Led teams across time zones. Saw what works at scale — and what doesn't.
The pandemic
Built from scratch — again. Podcast, online courses, bilingual book, expat resources. Proved that I can market in any conditions.
Today
OCW Studio. Fractional CMO and strategic partner for women founders ready to scale with intention.
I didn't plan to become a fractional CMO. I planned to see the world and somewhere along the way I became really, really good at marketing.
I started OCW Studio because I saw brilliant women founders making the same mistake: hiring people who knew marketing theory, not marketing reality. Who could build a strategy deck but go quiet when the campaign didn't land. I don't go quiet. I go back to work.